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Mobile First: Design & User Experience - Panelist Bios

Mobile First: Design & User Experience- Panelist Bios

The federal government is increasingly looking to mobile apps and websites as ways to interact with citizens and provide information to them. At the same time, mobile functions are increasingly expanding from the customer level to the enterprise level and mobile application design is also increasingly becoming more complex and challenging. This panel will explore the best ways to reach a wide audience on any device with mobile apps and websites. How can these mobile apps and websites provide a positive mobile user experience and design? How can users and customers be put in the center of development decision you make?


Jacob Parcell, Manager of Mobile Programs, General Services Administration

Jacob Parcell is the Manager of Mobile Programs at GSA’s Office of Citizen Services and Innovative Technologies. Since 2011, Jacob has facilitated the Mobile Gov Community of Practice, which is a cooperative collection of more than 50 federal agencies implementing public facing mobile products like responsively designed websites and native applications. In 2013, this community launched the Mobile Application Development Program. The program helps agencies plan, develop, test and launch AWESOME anytime, anywhere government experiences for the public. Jacob has a Master's of Public Administration and is a doctoral candidate.


Maureen Carter, Deloitte Digital

Maureen Carter is an Emmy award winning design practitioner with over 14 years of industry experience working in print, interactive media design, user experience and brand strategy. Spending a considerable portion of her career working in the music industry for BMG Entertainment, Maureen led the creative strategy and online brand vision serving as the New Media Creative Director to Director of Online Marketing for platinum selling urban artists such as Usher, Outkast, Pink and TI for recording labels Laface Records in Atlanta and Arista Records, NY. Prior she served as Online Creative Director for music publication Vibe Magazine where she led the design for the leading music brand for

Maureen also spent a portion of her career in the interactive advertising world as a Creative Director leading the usability and design group while working with major brands and diverse clients such as Campbell's, Sony and Motorola and guiding them to define online destinations that were visually engaging and also provided a revenue generating user experience.  From there she became the Interactive Creative Director for the interactive division of Comcast in Philadelphia, PA where she led a large team of visual designers, animators, copywriters, creative strategists and information architects that created presentation layer visuals, online advertising concepts for multiple site destinations that reached over 22 mm users.

Currently, Maureen is the Creative Director for Deloitte Digital where she leads the design and UX team with a focus on providing federal clients in the Washington, DC area creative products that meet the digital demands of millions of customers. Formerly, she was the Vice President of Brand Creative for Nickelodeon Digital where she leads the digital design vision for the iconic Nickelodeon brand via its online destinations:,,,, and as well as creating entertaining mobile and tablet app development. Her role is to provide over 50 mm young users an engaging user-centric well designed experience that ties the on air brands to the digital space for franchises such as Nick Cannon’s Halo Awards, Kids Choice Awards, Spongebob, iCarly and Dora as well as leading the creative strategy for all of Nickelodeon’s online integrated advertising and digital marketing.

With an undergraduate design in Graphic Design from Hampton University, VA, a Masters degree in Communications Design from Pratt Institute, NY, as well as a graduate of UCLA’s Anderson School of Business Management Executive Leadership Development Program (NAMIC) she loves what she does. Maureen is also an adjunct professor with over 12 years of teaching experience in design for numerous colleges and universities. Maureen is also a published writer and lecturer on design theory with global accolades.


Ben Cushing (@Knucklepop), Web Architect, Agilex

With 15 years of interactive, multimedia, and software experience across the Aerospace, Advertising, IT, Fashion, Broadcast, Health Care, Defense, and Intelligence industries, Benjamin Cushing has spent many late nights kicking products into shape.  Whether he’s working on music videos for Snoop Doogy-dog, or designing touchscreen interface systems for the Gulfstream G650, he continues to challenge his technology and design fever at every opportunity.  He recently led 7 teams of developers in mobile front-end strategy while producing over a dozen multi-platform, mobile
applications for select federal agencies. Currently, he’s leading the UX Architecture for the primary point-of-care software package driving clinical support for Veteran Affairs. Despite his tech experience and education, he has fostered a strong design and brand aesthetic, winning multiple Telly, Horizon and Addy awards.  He carves out time from his family to attend hackathons, dive into open-source projects and build full-scale applications from the
ground up. He is 6’4” but given the exponential growth in technology, chances are good, Ben will one-day be short enough to fulfill his dream of being an astronaut.


Alexandra Figueroa (@uscensusbureau)Chief, Web and New Media Branch, U.S. Census Bureau

Alexandra Figueroa is the Chief of the Web and Social Media Branch at the U.S. Census Bureau working on the Digital Transformation project. She also serves as the Contract Officer Representatives for outsourced services related to the redesign of, mobile app development, and interactive web applications. Alexandra worked on the three U.S. Census Bureau mobile apps, redesign of, customer experience, search implementation and new data tools, all key initiatives supporting the Digital Government Strategy.

Alexandra has been a recipient of the Director’s Award for Innovation and has been awarded the Department of Commerce's Gold and Bronze Medals.

Molly Moran (@mollymoran), Executive Secretariat’s Research and Design Center, US Department of State

Molly is a design strategist who currently leads the Executive Secretariat’s Research and Design Center at the State Department. She works to intentionally design efficient systems that make sense to human beings. Molly has helped design State-specific iPad apps for use by the Department's top leaders.  

Molly has a masters in Communication, Culture, and Technology from Georgetown University. She and her husband Garrison, their two cats, and their Golden puppy live in Southern MD, in a house circa 1704. She can do a headstand on a horse and perform tricks on the flying trapeze (srsly).


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