Technology Empowering U.S. Diplomacy and Development

Best Practices with USG Apps - Panelist Bios

Best Practices with USG Apps - Panelist Bios

Mobile apps provide a useful gateway for government offices to improve the ease of conducting business, facilitate the collection of information from customers and disseminate information to citizens. However, not all apps are created equally. Functionality, cost and design all impact the popularity of an app and its eventual success or failure. Our panelists will share what you can do to create mobile applications that will best achieve your mission.


Jacob Parcell, Manager of Mobile Programs, General Services Administration

Jacob Parcell is the Manager of Mobile Programs at GSA’s Office of Citizen Services and Innovative Technologies. Since 2011, Jacob has facilitated the Mobile Gov Community of Practice, which is a cooperative collection of more than 50 federal agencies implementing public facing mobile products like responsively designed websites and native applications. In 2013, this community launched the Mobile Application Development Program. The program helps agencies plan, develop, test and launch AWESOME anytime, anywhere government experiences for the public. Jacob has a Master's of Public Administration and is a doctoral candidate.


Ken Fang, Mobomo

Ken Fang is the CEO of Mobomo and oversees the strategy and operations of the company. He works closely with clients to create mobile solutions to meet their strategic needs. He is adept at developing apps on all major mobile platforms including iOS, Android, Blackberry, Windows Phone and Mobile Web. Mr. Fang is also the founder and chairman of Altum Inc., the market leader of enterprise grants management and performance management solutions for government and philanthropic organizations. Fang was recognized in 2009 by the Washington Business Journal as one of the Washington, D.C., region’s top minority business leaders.


Sarah Herrmann, Digital Communications Manager, American Battles Monuments Commission

As the digital communications manager for the American Battle Monuments Commission (ABMC), Sarah Herrmann manages all aspects of the agency’s digital presence, including social media, web, and smartphone app development. The agency launched its first app in December 2012, focused on the storied cliffs of Pointe du Hoc, a pivotal D-Day landing site. And now, ABMC is expanding its mobile effort to commemorative cemeteries in France, England, Italy and Belgium. Herrmann, who manages these app efforts, also focuses her energy on the agency’s Facebook, YouTube, and Instagram presence, and serves as managing editor for Prior to her work at the ABMC, Herrmann spent time on Public Affairs’ teams at the National Institutes of Health and the George Washington University Medical Center. At both NIH and GW, she managed internal and external communication efforts, including special events that featured Nobel Laureates, Cabinet-level secretaries, and the Vice President of the United States, among others. She’s written extensively in these positions, covering topics from nanotechnology to the Allied push to liberate Europe during World War II, always working to ensure topics are translated into language that’s accessible for a large audience.  Herrmann received her master’s degree in Political Management from the George Washington University, and her undergraduate degree in English and Communications from the University of Mount Union in Alliance, Ohio.


Matt Maclaughlin, Chief, Technology Integration Branch, U.S. Army Combined Arms Support Command

Matt is from Richmond, VA and graduated from Virginia Tech in 1997 with a Bachelor of Arts degree in English Language and Literature, and a minor in Art History.  He earned his Masters of Arts Degree in English Language and Literature from Virginia Tech in 1999 and his Masters of Science in Instructional Design Technology from East Carolina in 2010.

Matt taught high school English for six years before coming into the Department of the Army as a Logistics Specialist intern in 2005. His permanent placement after my internship was the Army Logistics Management College (ALMC) (now Army Logistics University) teaching their Introduction to Army Logistics and Defense Regional Interservice Support Agreements courses. He became Chief of the Combined Arms Support Command's (CASCOM) Technology Integration Branch in 2009. Since taking on this role in 2009, he created Sustainment Center of Excellence – Mobile (SCoE Mobile), which is one of the Army’s lead cells evaluating mobile and future technology. Currently, Matt is detailed to the Training and Doctrine Command (TRADOC) acting as the Program Office Mobile Officer, assisting with the stand-up of their Capability Manager, Mobile this coming year.

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